SHELBY
FORMAN

UGC EXPERT + STRATEGIC CONTENT PARTNER

View past projects

YOU'RE NOT HERE FOR COOKIE-CUTTER CONTENT.


I create cash-generating content for brands who are tired of blending in.
Real storytelling. Real conversions. Content that doesn’t suck.

Welcome to content creation that doesn’t hold back — and neither should you.

Ways to work with me \ Ways to work with me \ Ways to work with me

PHOTOgraphy

Organic
social management

creative strategy

This is where brands stop guessing and start growing. I create high-performing user-generated content that turns your brand into a customer magnet. Whether it's viral organic content or conversion-focused paid ads, I help you build authentic connections, drive measurable results, and scale your brand by showcasing real experiences that actually sell.

What’s included:

  • Custom content strategy — Campaigns that align with your goals
  • High-converting UGC — Authentic content that drives results
  • Performance tracking — Data-driven optimization for maximum ROI
  • Strategic storytelling — Content that builds trust and converts
  • Ongoing support — Regular check-ins and refinements
  • Proven frameworks — Systems that generate millions of views

strategic content partner/UGC

strategic content partner/UGC

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PHOTOgraphy

Organic
social management

Creative strategy

I build smart, results-focused strategies that turn your brand vision into reality. From initial brainstorming to final launch, I create comprehensive plans that resonate with your audience and deliver the growth you're looking for.

What’s included:
  • Brand-specific planning — Strategies built around your unique goals
  • Target audience deep-dives — Understanding who you're really talking to
  • Campaign blueprints — Step-by-step roadmaps for success
  • Success metrics setup — Tracking what actually impacts your bottom line
  • Market positioning — Standing out in your competitive landscape
  • Strategy evolution — Adapting as your brand grows and changes

Creative strategy

strategic content partner/UGC

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PHOTOgraphy

Organic
social management

Creative strategy

I manage your brand's social presence with consistent, engaging content that actually converts. From strategic posting to community building, I help you grow your organic reach and create genuine connections that turn followers into customers.

What’s included:
  • Content strategy & creation — Posts that align with your brand goals
  • Community management — Authentic engagement that builds relationships
  • Performance tracking — Analytics to optimize what's working
  • Brand voice consistency — Messaging that feels authentically you
  • Growth optimization — Strategies to expand your organic reach
  • Real-time adjustments — Pivoting based on performance data

Organic social management

strategic content partner/UGC

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PHOTOgraphy

Organic
social management

Creative strategy

I create stunning, story-driven visuals that turn your brand into something people can't stop looking at. From product shots that sell to lifestyle images that connect, I deliver the photography arsenal you need to dominate your market.

What's included:
  • Brand-specific styling — Visuals built around your unique aesthetic and voice
  • Target audience focus — Understanding who you're really speaking to through imagery
  • Content variety — Multiple angles, setups, and styles for maximum versatility
  • Usage rights included — Full licensing for all your marketing needs across platforms
  • Strategic shot planning — Every image serves a purpose in your bigger picture
  • Post-production magic — Professional editing that makes your brand shine

Brand + UGC Photography

strategic content partner/UGC

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Hey, I'm Shelby

Meet your UGC Content partner

The one brands call when average isn’t cutting it!

I'm a UGC creator and content strategist helping brands turn attention into action.

My work is built for performance — scroll-stopping visuals, relatable storytelling, and messaging that earns trust and drives sales without feeling salesy.

After working with 80+ brands, I know what converts and what gets ignored. I don’t create content to “look pretty.” I create it to do a job.

Bottom line?
I help brands break through the noise and build content people actually want to buy from.

Let’s make your next campaign one people remember.
all about me

I've worked with over

80+ Brands

I've worked with over

Who've transformed their entire content strategy from throwing spaghetti at the wall to having a proven system that consistently delivers results, builds trust with their audience, and drives measurable ROI.

Create content that
commands attention and
makes buying feel obvious

High-converting UGC for brands who expect more than views.
No more holding back. No more waiting.
You’re ready now.

I'm in

-Mother of macros

...to the table and produced unique social media content that truly resonated with our audience and aligned with our brand. Her professionalism and creative eye made a noticeable impact on our online presence.

Shelby brought fresh, thoughtful ideas...

TRUSTED BY 80+ BRANDS WHO REFUSE TO SETTLE FOR AVERAGE CONTENT


Testimonials

- Shannon B., Ascend Aesthetics Owner

Working with Ruby gave me the guts to leave a draining 9-5 and launch the business I used to only dream about

-SYNRJE

Shelby doesn’t disappoint—she brings creativity, professionalism, and dedication to every project. If you’re considering working with her, don’t hesitate; you won’t be disappointed!

If you’re considering working with her, don’t hesitate!

She completely transformed the way I approach my business on social media. 

-Trukid

We're thrilled! Shelby exceeded our expectations in every way, and we loved every aspect of our collaboration. Highly recommended!

Shelby exceeded our expectations in every way...